Big billboards, easy to see and catch peoples eye.- Can reach a range of target markets (or a specific one is billboard is place in a certain area)
Compared to other advertisements, billboard costs are fairly cheap. - You have a better chance of reaching a more diverse group of people, because not just one type of demographic is looking at the billboard as with magazines or tv.- Also, the information on the billboard is more readily available to an individual's subconscious than an advertisement seen in something like a magazine. It is more likely that a person would pass that billboard multiple times and see the advertisement multiple times, thus they would remember it better than an ad they saw once in a magazine.
Led Billboard Frame